About4

Will Beach behind a vintage cine camera

Will Beach is a photographer, filmmaker and creative director known for a timeless, cinematic style and an instinct for genuine, unguarded moments. Born in Somerset, he made his name over six years with Anne-Marie, working across her tours, music videos, portraits and album campaigns to shape the visual language that helped define her rise.

A lifelong fascination with where music meets image has since made him a sought-after collaborator for brands and artists alike. He has directed and photographed for Nike, Jordan, PUMA, adidas, Gucci, Prada, Emporio Armani, Diesel, BMW and TAG Heuer and for titles including Vogue, GQ, Rolling Stone and Highsnobiety. In music, he has worked with Island Records, Jack Harlow, Jorja Smith, RAYE, Dermot Kennedy, Dizzee Rascal and Girls Aloud, among others.

His work spans music videos, fashion campaigns, press portraits, campaign artwork, live stage design, animation and AI-driven visuals. He is also the founder of Duck Studios, a creative and production agency that delivers end to end, from treatment and casting to crew, locations and post, wherever the work takes him.