Maria Taktouk - Creative Lead

Creative lead, photography & film2024

The problem

A rising artist whose visuals didn't yet reflect where she comes from.

The fix

Through 2024 I led her creative across photography and film, drawing on her Lebanese heritage, from Obsessed to the Always Go Back artwork in English and Arabic.

Always Go Back

The single artwork, shot in a field of green wheat: a red headscarf caught by the wind, framed by bold red title bands in English and Arabic. Then the visuals around it, on digital and on Super 8.

Always Go Back, single artwork

Obsessed

Music video for Obsessed. A single shaft of light in a dark room and a Persian rug for a stage: she dances alone, her shadow stretching out across the pattern.

Press

Press imagery, 2024. Two worlds in deep colour: green geometric wallpaper and white slip dresses, then red velvet and falling chiffon, moody and close.

Will Beach and Maria Taktouk in the wheat field on the Always Go Back shoot: Maria in her red headscarf, both with an arm raised under a big blue sky

Credits

Creative lead
Will Beach @willbeach__
Photography
Will Beach @willbeach__
Film direction
Will Beach @willbeach__
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