James Vickery - Overture & Singles

Creative direction & photography2020 - 2021

The problem

His soulful R&B needed visuals as rich and intimate as the records.

The fix

Three lighting worlds for his singles, carried across artwork and press, after shooting the Overture EP cover. Consistency and mood set for him to continue with.

Somewhere, out There & Hourglass 2021

Creative direction for the singles, their artwork and their press, photographed by Harry McCulloch. Three lighting worlds: coloured gobo projections over draped cloth, a single hard spotlight on concrete and saturated washes of magenta, green and blue.

Somewhere, out There, single artwork

Hourglass, single artwork

Hourglass (with Yung Baby Tate), single artwork

Overture 2020

Photography for the Overture EP, including the cover: a close crop of the back of his head and neck tattoo against deep blue, with art direction by Rory Dewar and the artwork for Overture: The Reworks.

Overture EP, front

Overture EP, back

Overture: The Reworks, single artwork

Credits

Creative direction & artwork
Will Beach @willbeach__
Photography (Overture)
Will Beach @willbeach__
Photography (singles)
Harry McCulloch @harry_hmm
Art direction (Overture)
Rory Dewar